Основной контент книги Strategic Marketing For Health Care Organizations
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Объем 578 страниц
Strategic Marketing For Health Care Organizations
Building A Customer-Driven Health System
12 289,64 ₽
О книге
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
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Возрастное ограничение:
0+Дата выхода на Литрес:
20 августа 2019Объем:
578 стр. ISBN:
9780470249093Общий размер:
4.2 МБОбщее кол-во страниц:
578Правообладатель:
John Wiley & Sons Limited